TOOLKIT


Learning & Development Marketing Kit 

 

 

Build credibility and increase the business value of your learning programs.

For some learning professionals, marketing is a dirty word. It shouldn’t be.

The most successful learning & development organizations take a marketer's mindset when developing and implementing learning programs. L&D organizations that embrace marketing best practices see greater learner engagement, higher participation rates, and more successful performance outcomes, all of which prove L&D’s value to the enterprise.

This L&D Marketing Kit includes best practices for incorporating a marketer’s approach into learning initiatives and a One-Page Marketing Plan for your learning program. You will learn:

  • Storytelling tactics to engage learners and tie various performance improvement elements together as a seamless whole
  • Marketing guidelines for building visibility, interest, and credibility for the L&D organization
  • Branding and positioning techniques for communicating the value of learning throughout the business