For some learning professionals, marketing is a dirty word. It shouldn’t be.
The most successful learning & development organizations take a marketer's mindset when developing and implementing learning programs. L&D organizations that embrace marketing best practices see greater learner engagement, higher participation rates, and more successful performance outcomes, all of which prove L&D’s value to the enterprise.
This L&D Marketing Kit includes best practices for incorporating a marketer’s approach into learning initiatives and a One-Page Marketing Plan for your learning program. You will learn: