Caveo Learning
Upcoming Webinar

Increase the Impact of Your Learning…By Thinking More Like a Marketer

Tuesday, March 14 @ 10  – 11 a.m. CST

For learning professionals, “Marketing” is often a dirty word. It shouldn’t be. In fact, by using marketing best practices, including treating your learners and stakeholders as the over-saturated consumers they are, you can increase overall engagement and resulting performance outcomes.

We’re not talking “selling” or “advertising” here, we’re talking story-telling, positioning and developing training that cuts through the clutter and sticks, as well as overcoming our #1 challenge: helping managers better appreciate the value of investing their people’s time in learning.

Increase the Impact of Your Learning…By Thinking More Like a Marketer

During this webinar, Chris Balmes, Caveo’s creative director, and Stuart Baum, Caveo’s vice president of marketing – both with combined marketing and learning pedigrees – will provide ideas you can immediately employ to…

  • Proactively engage learners by using the persona strategy
  • Use branding and positioning techniques to better communicate the value L&D provides to the business
  • Develop training program concepts and “story arcs”
  • Build your learning brand

Your learners are consumers in a business environment. By using marketing strategies and techniques you’ll realize improved collaboration, registrations & viewership, and results.

Fill out the form to register today!

Who Should Attend

Chief Learning Officers (CLOs), VPs of Training, Training Directors and Managers, Human Resources VPs and Directors, CEOs, and COOs

About the Presenters

Stuart BaumStuart Baum has more than 25 years experience in marketing & branding. During his career, which includes a leadership role at Saatchi&Saatchi’s Asia Pacific headquarters, Stuart has lead numerous positioning efforts for both internal and external communications and for a number of multi-national organizations. Outside of Caveo, he is President of The Holiday Heroes Foundation and writes children stories.


Chris BalmesAs creative director, Chris Balmes heads up Caveo Learning’s digital learning and graphic design operations. Chris believes in pushing the learning & development industry forward by piloting innovative ways to develop performance solutions. Prior to joining Caveo, Chris spent two decades developing advertising campaigns for print, television, and digital media, boasting a client list that included major international recording artists and global companies. He has won numerous major advertising design honors, including a Telly, a Stevie, a MarCom, a Davey, and an American Graphic Design award. Based in the Chicago area, Chris holds a degree in advertising design from the American Academy of Art.