Tuesday, March 14 @ 10 – 11 a.m. CST
For learning professionals, “Marketing” is often a dirty word. It shouldn’t be. In fact, by using marketing best practices, including treating your learners and stakeholders as the over-saturated consumers they are, you can increase overall engagement and resulting performance outcomes.
We’re not talking “selling” or “advertising” here, we’re talking story-telling, positioning and developing training that cuts through the clutter and sticks, as well as overcoming our #1 challenge: helping managers better appreciate the value of investing their people’s time in learning.
During this webinar, Chris Balmes, Caveo’s creative director, and Stuart Baum, Caveo’s vice president of marketing – both with combined marketing and learning pedigrees – will provide ideas you can immediately employ to…
Your learners are consumers in a business environment. By using marketing strategies and techniques you’ll realize improved collaboration, registrations & viewership, and results.
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Chief Learning Officers (CLOs), VPs of Training, Training Directors and Managers, Human Resources VPs and Directors, CEOs, and COOs
Stuart Baum has more than 25 years experience in marketing & branding. During his career, which includes a leadership role at Saatchi&Saatchi’s Asia Pacific headquarters, Stuart has lead numerous positioning efforts for both internal and external communications and for a number of multi-national organizations. Outside of Caveo, he is President of The Holiday Heroes Foundation and writes children stories.
As creative director, Chris Balmes heads up Caveo Learning’s digital learning and graphic design operations. Chris believes in pushing the learning & development industry forward by piloting innovative ways to develop performance solutions. Prior to joining Caveo, Chris spent two decades developing advertising campaigns for print, television, and digital media, boasting a client list that included major international recording artists and global companies. He has won numerous major advertising design honors, including a Telly, a Stevie, a MarCom, a Davey, and an American Graphic Design award. Based in the Chicago area, Chris holds a degree in advertising design from the American Academy of Art.